PPC Executive

As a PPC Executive, you’ll lead the digital ad campaigns across Amazon, Google, Microsoft Ads, and social channels (Meta, TikTok). Reporting to the Ecommerce Manager, you’ll manage campaign setup, keyword research, and performance analysis to ensure and achieve optimal ROAS while meeting TACOS targets. This role requires strategic collaboration with ecommerce and marketing teams to align PPC efforts with broader business goals, optimize landing pages, and drive conversions. With flexible hybrid working options, a supportive team, and growth opportunities, this role offers both impact and autonomy.

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As a rapidly growing company with impressive online achievements, we are seeking a proactive and skilled PPC Executive to oversee and enhance our pay-per-click (PPC) campaigns across Amazon, Google, Microsoft (Bing), and social media channels (Meta, TikTok). This role is crucial for sustaining our success, focusing on driving revenue growth while optimizing our Total Advertising Cost of Sales (TACOS). Reporting to the Ecommerce Manager, this role offers an exciting opportunity to take full ownership of our PPC strategy and collaborate with the wider ecommerce and marketing teams.

Key Responsibilities

Amazon PPC Management

• Create, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword research, manage negative keywords, and perform competitor analysis to improve campaign performance.
• Align campaign optimization with TACOS targets.
• Leverage Helium 10’s Adtomic for campaign management and reporting.

Google Ads Management

• Develop and optimize campaigns across Google Search, Display, Shopping, and YouTube to drive traffic and conversions.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize campaigns based on metrics such as CTR, impressions, and conversions.

Microsoft Ads (Bing) Management

• Oversee PPC campaigns on Microsoft Ads, optimizing for maximum reach and cost-effectiveness.
• Ensure contributions align with TACOS targets.

Social Media Ads (Meta, TikTok)

• Collaborate with the marketing team to implement and optimize paid social media campaigns on Meta and TikTok.
• Provide feedback and insights to enhance campaign performance and align with team objectives.

Landing Page Optimization

• Work with ecommerce and marketing teams to optimize landing pages, boosting campaign performance and conversions.
• Conduct continuous testing and refinement of landing pages to meet PPC objectives and improve user experience.

Performance Analysis & Reporting

• Regularly assess and report on key performance indicators, including TACOS, CTR, impressions, and revenue growth.
• Deliver weekly performance reports to the Ecommerce Manager, with actionable insights and recommendations.
• Use tools such as Helium 10, Google Analytics, and other platforms for tracking and optimizing campaign performance.

Budget Management

• Efficiently manage PPC budgets across platforms, ensuring alignment with TACOS targets.
• Evaluate campaign performance and adjust spend to maximize return on ad spend (ROAS).

Collaboration

• Work closely with the ecommerce and marketing teams to align PPC strategies with broader company objectives.
• Coordinate with external partners, including a translation agency for European markets, to optimize Amazon campaigns.

Qualifications

• Minimum 2 years of experience managing PPC campaigns across Amazon, Google Ads, Microsoft Ads, and social media platforms.
• Strong understanding of TACOS and its role in sustainable growth.
• Proficiency with Amazon PPC tools such as Helium 10’s Adtomic.
• Expertise in PPC management tools (Google Ads Editor, Microsoft Ads Editor) and platforms.
• Proven track record of optimizing landing pages for better performance and conversions.
• Strong analytical skills to interpret data, identify trends, and adjust campaigns.
• Excellent communication skills for delivering data-driven insights and recommendations.
• Experience in ecommerce or retail settings is highly desirable.
• Ability to work independently while reporting to the Ecommerce Manager.

This role offers a unique opportunity for someone looking to take charge of impactful digital ad campaigns in a dynamic and growing company. You’ll have the autonomy to shape PPC strategies across leading platforms, directly influencing our brand’s visibility and growth. Working with a supportive team, you’ll develop valuable cross-functional experience, collaborate closely with ecommerce and marketing teams, and gain exposure to cutting-edge PPC tools like Helium 10’s Adtomic.

25 days annual leave + Bank holiday

Private healthcare package

Hybrid working

Pension

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